Developing path of T/ang.dragonT/ang.dragon fashion firm, developed from an international fashion brand distributing firm, grow into a professional Internet costume franchiser integrated with design, production and marketing. T/ang.dragon mainly manages its own brand and deals in other brands as agency business. In recent years, the company pays a great attention on the development of the Chinese finery market. After years of market investigation, in August 2005, the company announced its official enters to the Chinese market. And then it establishes the T/ang.dragon fashion firm in Jiangmen Guangdong China. And the firm is responsible in selling and market development for the brand T/ang.dragon in the Chinese market. Up to 2005, T/ang.dragon has opened the chain speciality shops for the branded finery in medium and big cities of China. Since its establishment, it earns the consumers’ praise and love for its advanced ideas in operation and management, the fashionable and classic styles as well as the excellent quality. China, Chinese, source, sourcing, agent, agency, orders, manufacture, manufactories, manufactory, plant, produce, product, production, factory, factories, trade, trading, supplier, suppliers, purchase, purchasing, buy, sell, sale, sales, supply, wholesale, import, export, quality, ship, shipping, discount, off-price
Apparel, fashion, shirt, t-shirt, shirt, t, polo, jeans, jeanswear, denim product, blouse, jacket, skirt, sweater, suit, wallet, bag, purse, sports
Concept of the brand T/ang.dragon
The brand T/ang.dragon is mainly for the urban casual denim product.
This brand roots from a classic brand for American denim. The style for that brand is injected with the fashionable, casual, open and leading occident element. It connects with the fashion on both fabric and technical features of the costume.
Since the establishment of the T/ang.dragon fashion trading firm, for the development of the brand T/ang.dragon, connected with the features of the market demand, we research with graveness and then make adjustment and changes on the technology, figure, specification, fabric and color between the different demands of the Chinese and foreign countries’ culture. That means we devote all our attention on the syncretization between the soul of the classic American jeans and the culture of the China from inside to outside. So that the brand T/ang.dragon is provided with the occident enthusiasm and the strong Chinese culture feature with the finery meaning. It makes the people break away from the simplex traditional denim dressing concept. And it endues the denim finery with fire-new aesthetic and dressing styles. So that it makes the denim finery worthy of the “fashion” of the modern. The faith of the T/ang.dragon denim finery is “only one, permanent being”.
Mission for the brand T/ang.dragon
Tenet of the enterprise: develop T/ang.dragon into a popular brand for finery. Establish a lasting enterprise for the brand.
Mission for the enterprise: create wealth for the society. Breed the coming creative winner.
Target of the enterprise: Bring the brand T/ang.dragon into every consumer’s heart all over the world. Create a brand for the urban casual finery.
Future of the enterprise: a “leading the vogue, showing the fashion, guiding the field” famed chain enterprise for the urban casual denim series.
Philosophic theory of the brand: The power of teamwork will never lose. The excellent service will never end.
Culture of the brand: both enterprise and persons grow together. Gain spirit and benefit together.
Style of the brand: honest, fervent, effective, steady, creative
Ideas for operation: service, agency, creation, development
Target of the brand T/ang.dragon
1. Target customers: people aged between 2 and 45, express the self, open, leading life styles that the people is looking forward to.
2. Target price: devote in the price between 30rmb and 380rmb, meet the low, medium, high level consumers’ market
3. Target fabric: pure cotton, knitting material
4. Target fitness: meet the dressing demand of decency, comfort and permanent press.
5. Style of the brand: develop the traditional and classic occident denim product which is fashionable, beautiful, comfortable, bright and leading as well as the matched casual, fashionable finery series with knitting features and cotton fabric.
6. Main product: men’s and ladies’ jeans, casual top and pants, men’s and ladies’ t-shirt, ladies’ denim skirt, jacket, knitted sweater, leather product, sports shoes etc
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